START
HERE

1

Scientific Investigation

• Find key publications
• Identify top thought leaders
• Uncover unmet needs

2

Stakeholder Interviews

• Simulate expert interview
• Create list of interview questions
• Analyze expert interview transcript

3

Core Story Concept

• Create Core Story Concept options
• Optimize Core Story Concept
• Evaluate Core Story Concept

4

Story Flow

• Create story flow outline
• Create story flow map
• Evaluate tension-resolution points

5

MEDSTORY Slide Deck

• Create MEDSTORY deck
• Optimize MEDSTORY deck
• Evaluate MEDSTORY deck

Story Flow Map

Story Flow

Create story flow map